When I'm speaking at conferences and events across the country, I'm often asked why so many ministries use the media. After all, it's a very expensive business. Couldn't we use that money for feeding the hungry or helping the homeless? Wouldn't Joel Osteen, T.D. Jakes, Joyce Meyer, James Dobson (and even your local pastor) be better stewards if they spent God's money on more traditional evangelism?
All good questions. No one wants to waste financial resources or damage opportunities for reaching the lost. So, my first response to such queries is to study the life of Jesus.
How did He reach people? Where did He reach people? How did He make an impact on them? What can I learn from His life and ministry?