Many readers have told me they enjoyed my bullet lists and asked me to send more of those. So I will dedicate my future Friday newsletters to something new I've been working on.
Every Friday, I will share a list of good website links for your review. Expect a wide variety of content. I'll always include at least one podcast show link that I think my audience would enjoy.
In addition, I will share a list of things I learned during the week that I think readers will value. (A newsletter must add value, right?)
Do you take time each day to note what you've learned? I started this practice at age 23 while working on my MBA degree. I kept daily 3x5 note cards. (My wife reminds me of my boxes of note cards every time we load a moving van.) I still note daily learning but collect my fireflies in journals.
I had a crazy idea to dig out a card and share it with you.
It is from February 1978. I pulled a card from the deck. I think it's what Random Access Memory does in my computer.
I can barely read my scribble...
"Find gaps in the market with perceptual mapping. Look at what people want from the products they purchase. Put one factor on the X axis and one on the Y axis. Look for the gap quadrant. It's the quadrant with fewest competitors and most unmet need."
I Googled "perceptual mapping" for you. Here's a link to "All About Perceptual Maps for Marketing": perceptualmaps.com. (I use P-Maps for many areas of my life.) The subtitle suggests a nice benefit: "Easy Perceptual Maps."
This is an especially good read if you are struggling to define your target audience.
I can't end this message without suggesting you download and listen to an interview I had yesterday with Dr. Mark McDonough.
Find it on my "Greenelines" podcast at cpnshows.com.
This story rocked me. Dr. McDonough lived through a house fire at the age of 16. I won't tell you more because I want him to tell you about it. He has gone on to be a successful medical doctor and surgeon. He truly understands pain and our medical system. He reaches deep in this interview and shares how the Lord has led him through difficult valleys. I felt the presence of the Lord throughout this interview. It is truly an inspiring podcast.
Next Friday, I launch "Learning and Links." I know you'll appreciate the bullets!
Dr. Steve Greene is the publisher and executive vice president of the multimedia group at Charisma Media and executive producer of the Charisma Podcast Network. His Charisma House book, Love Leads, shows that without love, you cannot be an effective leader. Download his Greenelines podcast at cpnshows.com
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