Don't Quote Me on This

(Photo by Rahul Shah from Pexels)

"Give me a one-page bullet-list of exactly what I should do. That's worth more to me than a stack of books that I have to dig through to get to the good stuff. I may give you 50 bucks for the books. But I'll pay you $5,000 for the one page."

—Alwyn Cosgrove, fitness coach, trainer, entrepreneur

Out-of-context quotes can get us in trouble.

This quote sounds good on the surface, but I think it defines reading as an inconvenience.

Because of the ease of accessing knowledge (Google, YouTube, Infographics), we get a bit lazy. We accept a page full of bullet points,

  • hook
  • line
  • and sinker.

I think there are things I'd like to know about for which a page full of bullets might be satisfying. Quantum physics, Chaucer's greatest hits and Murphy's laws might be interesting fields of study. But I'm not seeking knowledge in those fields. A page of bullets might be a half-page too long.

But when I want to study to gain knowledge, I prefer one bullet that will include a list of 10 books to read for deep study.

Knowledge rarely offers speed or convenience.

Love Leads book coverDr. Steve Greene is the publisher and executive vice president of the multimedia group at Charisma Media and executive producer of the Charisma Podcast Network. His Charisma House book, Love Leads, shows that without love, you cannot be an effective leader. Download his Greenelines podcast at

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