Let's Make the Gospel Go Viral

When Entrepreneur magazine heard about our new video website,, they interviewed the director, David DeVore, the man who shot the video of his son that went viral as “David After Dentist.” So far, that video has been seen 123.4 million times. Earlier this month on Jimmy Kimmel Live, Joseph Gordon-Levitt re-enacted what Entrepreneur called “David’s loopy soliloquy.”

The magazine's headline shouted "‘David After Dentist’ Dad Now Wants Christianity to Go Viral."

It’s true. The goal of the site is like its tagline: “Like the gospel, things you should share."

Hundreds of millions of people exercise the power of sharing each day online by passing along yet another inane grumpy cat meme or music video parody. But what if what was being shared could instead lead people closer to God?

Now we need your help to make this site go viral by going to the site and sharing it with your friends.

Launched this week by our company, Charisma Media, the site features a daily stream of videos, images and memes that are not only funny, but also inspirational, encouraging, worshipful and even evangelistic. With 7 out of 10 adult Internet users engaging daily with a video-sharing website and 500 million photos shared each day, videos and photos have quickly become the dominant online vehicles for user engagement. will serve this rapidly growing audience with content that’s intentionally uplifting and always shareable—everything from awkward church signs to inspirational testimonies to hilarious conversations with children.

“Humor is part of the heart of God, and whether it’s a funny video or picture, our natural instinct is to share it with others,” DeVore says. “I think that’s why we’re seeing such a massive surge of sites built around sharing content.

"But while other sites tend to highlight the completely pointless and often trashy, we believe there are countless uplifting, godly messages out there worth sharing. It’s just a matter of helping people find them—which is where Christian Life comes in.”

DeVore is better known as the voice behind the camera of “David After Dentist,” one of YouTube’s most-watched videos of all time and Time magazine’s No. 3 greatest viral video ever. Recorded in 2008 when his son, David Jr., returned medicated from a dental procedure, the video quickly became a pop-culture icon. Since 2008, DeVore and his son have appeared on virtually every major TV news, talk or late-night show and have leveraged the global spotlight to raise money for Operation Smile.

In joining with Charisma Media, one of the leading publishers of Christian resources, DeVore hopes to bring about the same good by encouraging believers around the world with shareable content. not only helps Christians avoid the questionable content that dominates most content-sharing sites, but it’s also a resource churches and individual believers can use to share biblical messages with others.

We’re excited about helping Christians engage more with others through a site like this. I believe we can not only encourage believers through, but we can also reach those who need hope through simple yet profound, uplifting messages.

Interestingly, I did my own market research when DeVore first did a mockup of the site to show the staff. I invited people on my Steve Strang Facebook page to give me their reaction to the site if they agreed to nondisclosure because it was so early in development. When we got a lot of responses and almost all were very positive, I knew we were on to something.

Please check out the site and give us your opinion. Tell your friends to tell their friends about Remember, it’s things like the gospel that are worth sharing.

Steve Strang is the founder and publisher of Charisma. Follow him on Twitter at @sstrang or Facebook (stephenestrang).


Join Me in Celebrating Passover 5774 With Chuck Pierce

As Christians, one of the most important times of the year for us to remember and celebrate is Passover.

My friend Chuck Pierce hosts an exciting event every year at his Global Spheres Center in Corinth, Texas, north of Dallas. He has invited me to be one of this year’s speakers. I hope to see many of you there or encourage you to watch through live streaming on the Internet.

Chuck calls it “Passover Celebration 5774: Enter Into Resurrection Power!" The event runs from April 17–20, Thursday evening through Sunday at noon.

Chuck told me, “This year, 2014-5774, a year of the door, I believe this Passover is particularly important as we celebrate pressing through a narrow place of confinement to enlargement and from captivity to freedom!” 

I believe God has given me a message about crossing through that door in three areas of life. I’ll share from my own experiences, including coming through my recent battle with cancer. I may write about it later, but for now let me just pique your interest so you’ll register or watch it on the live stream.

It’s an honor to be on a speaking team with Chuck Pierce, Bobby Conner, Cindy Jacobs, Daniel and Amber Pierce, Jenny Watson, Peter Wagner, Robert Heidler, Sergio Scataglini, Tom Hess and others.  

There is no cost to attend on-site or to join the live webcast. Pre-registration is closed, but you can still register on-site beginning Thursday at 5:30 p.m. Web visitors can register when they sign on to the live webcast. For more details, you can visit

Several years ago, I attended one of Chuck’s conferences in Corinth. It was a great blessing. Chuck has been a friend to my wife, Joy, and me for many years, and we have used him as a “spiritual consultant.” I have had the privilege of publishing several of his books, most recently Interpreting the Times: How God Intersects With Our Lives to Bring Revelation and Understanding.

For those attending, we are offering a complimentary subscription to Charisma to introduce new people to the magazine. We will make the same offer to those who watch via the live stream.

For four decades, I’ve served as a journalist in the Christian community. I’m not a preacher. But I am an observer of trends and what God is doing.

Chuck asked me many months ago to speak, saying he felt he had heard from the Lord. While speaking on a national platform like this is something I do infrequently, I’m excited about this opportunity. I believe I have a message from God, and I decided today to write this to encourage you to attend.

If you plan to attend or if Chuck Pierce’s ministry has blessed you, please leave your comments below.

Steve Strang is the founder and publisher of Charisma. Follow him on Twitter at @sstrang or on Facebook (stephenestrang).

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