DENNIS FEDORUK The current downturn is the third Dennis Fedoruk has weathered since he started The Brainy Baby Co. in 1995. However, thanks to increased direct-to-consumer products, his company's sales more than doubled the first two months of 2009. Although he doesn't expect that to continue, Fedoruk still forecasts an increase of 20 to 30 percent for the year. "There's a certain amount of an evergreen nature to our business," says the president of Brainy Baby, which produces videos, books and other products for toddlers. "It is children's education; we have 4.5 million new babies every year; and people will spend money on educational products for their children." Aside from such customary factors boosting sales, Fedoruk sees God's signature written all over a healthy 2009. He talks about the phone ringing and bringing unexpected business or word of distribution into another country. Brainy Baby items can now be found in some 200 nations through sales outlets or video downloads. Although the company's products are aimed at general markets, Brainy Baby is working on a faith-based line for release later this year. The new items will be one way the company can acknowledge the Father behind its prosperity. "God never fails," says Fedoruk, who attends a nondenominational, charismatic church in a suburb of Atlanta. "I believe He is behind everything we do. We never worry; we just practice Matthew 6:33 [‘But seek first the kingdom of God and His righteousness, and all these things shall be added to you'] and go about God's business." Although he believes a stream of negative media reports has magnified the public's gloomy outlook, the executive says God has been teaching him to remain steady in today's recessionary environment. Acknowledging that he could constantly worry if he let his mind "go wild," Fedoruk says God has assured him that if he stays on the course He set without turning right or left, things will be all right. "If you're doing what God tells you to do, you're definitely beating a different drum," he says of bucking the trend. "As believers, we know that. We're not always beating the drum of popularity, but if you just stay focused on what you're doing, God will see you through."
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