After 30 years
of experience with holistic church marketing and community outreach,
working with churches and ministries across nearly 100 denominations, in
every state and in many other countries. Drawing on that wide
experience, this article outlines what they've learned to be the
12 most common mistakes churches make in Christmas outreach.
can takes active steps to avoid these mistakes and dramatically
increase the effectiveness of their outreach. Christmas outreach done in
the way described here will positively impact every other facet of a
church's ministry, and many of the recommendations provide smarter ways
to plan for the whole year.
Mistake #1: Not planning for something great.
Seth Godwin calls it the Purple Cow.
Tom Peters calls it the WOW principle.
George Lois calls it the Big Idea.
Seeking a change of
scenery, you drive a new route through the countryside. The first cow
you pass draws attention. If kids are along, they practice mooing and
laugh. Everyone watches for the next cow. Yet after an hour of cruising
along pasture fences, who notices anymore? Not that the cows have become
any less effective at being cows. But to a passing motorist with
passing interest, all those cows begin to seem familiar and ordinary and
nearly invisible. The only thing that would get new attention and
strong interest would be a purple cow. We live in a world of
extraordinary things. The mistake often made is to settle for the
ordinary, familiar....or safe. Familiarity does not always breed
contempt. But settling for the ordinary and the all-too-familiar may
breed something else. read more
If you have had something tragic occur during the holidays then feelings
of discouragement can happen during this time of year. If
you find yourself feeling down or restless but you do not have other
symptoms of depression, such as difficulty sleeping or sudden change in
weight, you may be experiencing what is known as mild depression. In
their book New Light on Depression (Zondervan), David B. Biebel, D.Min.,
and Harold G. Koenig, M.D., offer six self-help strategies to
counteract mild depression:
1. Surround yourself with constructive friends. 2. Increase your activity—this will make you feel better and improve your mental outlook. 3. Relax—a new twist on the old adage: "All work and no play makes Jack or Jill depressed." 4. Helping others gives your life purpose and meaning. 5. Journal—this activity provides insight into where you've been, where you are, and where you're going. 6. Praying connects you with God, dispels loneliness and puts your problems in proper perspective.
and Koenig point out that these tips do not replace professional help
for anyone who is more than mildly depressed. If you feel you need help,
don't hesitate to seek a professional counselor or therapist. read more