Recently appointed Israel Minister of Tourism, Stas Misezhnikov, plans to shift the direction of marketing efforts in Israel by promoting the country's holy sites. In light of Pope Benedict XVI's recent visit to Israel, Misezhnikov will target unique Catholic and Evangelical markets around the world.
"What Israel needs to do is focus on what it has that others don't have, or in other words: the Holy Land," said Misezhnikov. "Israel is holy to Judaism, Christianity, and Islam, and the focus of the tourism ministry today is to promote Israel as such." read more