Russell Crowe, 'Noah'
Consumers indicated their entertainment needs are not satisfied by the upcoming 'Noah,' a Bible-themed movie in which the biblical theme is reportedly replaced with one of Hollywood’s creation. (Paramount Pictures)

The group behind the recent IStandWithPhil.com movement, which played a leading role in Phil Robertson’s return to Duck Dynasty, is tracking the commercial viability of major Hollywood films courting faith audiences this year. During 2014, the year of the Bible movie, studios are targeting 46 million Faith Driven Consumers who spend $1.75 trillion annually.

The first such offering, Paramount’s film about Noah, could face commercial challenges with Faith Driven Consumers, according to a new online survey released Monday. The study shows that 98 percent of faith-driven consumers indicate their entertainment needs are not satisfied by Noah, a Bible-themed movie in which the biblical theme is reportedly replaced with one of Hollywood’s creation.   

“Faith Driven Consumers are eager to channel their formidable purchasing power toward entertainment choices that resonate with their values, and are keenly interested in the Bible-themed films that Hollywood studios are offering this year,” says Chris Stone, founder of Faith Driven Consumer and a certified brand strategist. “As such, moviemakers are positioned to realize large profits if they are successful in connecting with Faith Driven Consumers.

“However,” he continues, “our online survey finds that Paramount’s upcoming Noah film—widely reported to stray significantly from the core biblical message of the actual story—is going to face serious challenges resonating with Faith Driven Consumers, which could hurt the film’s bottom line. In order to increase its commercial viability, Paramount would be wise to take another look.”

With the impending release in March of the Paramount Pictures film Noah, starring Russell Crowe and directed by Darren Aronofsky, Faith Driven Consumer questioned members of the film’s target audience about the commercial viability of the $125 million movie given its widely reported and controversial deviation from the actual biblical narrative. 

Faith Driven Consumer surveyed its supporters online over several days, and with more than 5,000 responses thus far, found that 98 percent are not “satisfied with a biblically themed movie—designed to appeal to you—which replaces the Bible’s core message with one created by Hollywood.” The survey’s current margin of error is 1.38 percent.

Best Magazine Deal. Subscribe now and get 3 magazines for the price of 1. Get Charisma, SpiritLed Woman and Ministry Today, all for $24. YES - I want this deal!

3 Reasons Why you should read Life in the Spirit. 1) Get to know the Holy Spirit. 2) Learn to enter God's presence 3) Hear God's voice clearly! Click Here to draw closer to God!

Your Turn

Comment Guidelines
View/Add Comments
  • Roadblock

    6 Roadblocks That Will Stop Your Spiritual Growth

    God wants you to grow in your faith, but many of us get stuck along the way.

  • 2017 is the year that swords will clash.

    Prophetic Word: 2017 Will Bring a Clashing of Heaven and Hell

    "This is a time to cross over and not pull back."

  • Inner Healing Is the Fruit of the Spirit

    Inner Healing Is the Fruit of the Spirit

    I have been puzzled about the subject of inner healing for some time.

  • The devil will try to silence you in any way he can. Don't give him the satisfaction.

    Satan's 2 Most Potent Lies to Render You Ineffective

    There's something in you so powerful that Satan doesn't want it out. Kyle Winkler reveals ...

  • Are you willing to volunteer for God's offensive army?

    Prophetic Word: Preparing for God's World War 3

    God is searching for soldiers of the cross who are willing to volunteer for His offensive army.

  • Cindy Jacobs

    2017: Year of the Breakthrough

    "There will be a significant increase in miracles and signs and wonders."

  • Foot washing

    Shaking the Gates of Hell With a Basin of Water and a Towel

    "When I saw His foot, I knew He had come to take back territory the enemy had stolen from His ...

  • Growing relationship

    2017 Prophetic Word: The Supernatural Key to Growing Your Relationship With God

    It's vital that we understand what comes from God and what comes from the devil.

  • Marriage man and woman

    Why Marriage Is Not Just Between a Man and a Woman

    Marriage is a miracle. Let us treat it like one.

  • Continue Your Journey with the Holy Spirit

    Continue Your Journey with the Holy Spirit

    Follow God on the most fulfilling journey of your life with Encounter the Holy Spirit! Break away from past hurts and press into the One who wants a personal encounter with you.

  • Dream the Unimaginable In His Presence

    Dream the Unimaginable In His Presence

    Reach your full potential and be led by His Spirit. In His Presence takes you to a deeper understanding of who God is and how he communicates with us.

  • Set Your Spirit on Fire

    Set Your Spirit on Fire

    Receive the power and gifts that come through the Holy Spirit Baptism. Don’t go empty-handed; accept all that He has for you! His power is available to those who ask.

  • Put on the Full Armor of God

    Put on the Full Armor of God

    Break every stronghold with the power of the Holy Spirit. Use the power of your tongue to declare and decree the Word of God. Witness heaven move on your behalf.

Use Desktop Layout
Charisma Magazine — Empowering believers for life in the Spirit