The Buzz

Want to receive updates by email? Sign up here
Jesus, John the Baptist
Jesus is baptized by John the Baptist in 'The Bible' miniseries (The History Channel, Facebook)

I’ve been asked by a number of reporters my opinion on why Mark Burnett’s TV series, The Bible, has been so wildly popular. It’s not hard to figure out, but I’m really quite amazed at the number of mainstream reporters who are baffled by its success. In most cases, I refer them to three reasons articulated very well by marketing expert Jonathan Bock at Grace Hill Media:

1) It’s popular because it’s agenda-free. It’s not the usual provocative or speculative approach of “Jesus: Did He Secretly Marry Mary Magdalene?” Or “Jesus: Was He Gay?” It’s just the story of the Bible, with no slant and no agenda.

2) It’s popular because it’s unifying. There were more than 40 scholars, theologians and pastors from the entire spectrum of Christianity involved in advising the production. It was designed to appeal to the wide range of Christians, not divide the audience.

3) It’s popular because not only does each episode have a compelling story arc, but the entire series tells the metanarrative of God and how He deals with humanity. But with few exceptions, I’ve dealt with reporters or seen other stories by reporters who are mystified at its success. Then again, in a nation that has pretty much no knowledge of the Bible’s impact on Western culture, this is to be expected. I remember years ago after President George Bush made a reference to the “Walls of Jericho,” a network TV reporter responded that he had no idea what the Walls of Jericho were, but he’d "check it out and get back to us."

I’ve said before that with an estimated 90 million evangelical Christians in the United States, the Christian community is the largest special interest group in America. Entertainment and media companies are only shooting themselves in the foot by not taking that audience seriously.

Best Magazine Deal. Subscribe now and get 3 magazines for the price of 1. Get Charisma, SpiritLed Woman and Ministry Today, all for $24. YES - I want this deal!

3 Reasons Why you should read Life in the Spirit. 1) Get to know the Holy Spirit. 2) Learn to enter God's presence 3) Hear God's voice clearly! Click Here to draw closer to God!

Your Turn

Comment Guidelines
View/Add Comments
  • Roadblock

    6 Roadblocks That Will Stop Your Spiritual Growth

    God wants you to grow in your faith, but many of us get stuck along the way.

  • 2017 is the year that swords will clash.

    Prophetic Word: 2017 Will Bring a Clashing of Heaven and Hell

    "This is a time to cross over and not pull back."

  • Inner Healing Is the Fruit of the Spirit

    Inner Healing Is the Fruit of the Spirit

    I have been puzzled about the subject of inner healing for some time.

  • The devil will try to silence you in any way he can. Don't give him the satisfaction.

    Satan's 2 Most Potent Lies to Render You Ineffective

    There's something in you so powerful that Satan doesn't want it out. Kyle Winkler reveals ...

  • Are you willing to volunteer for God's offensive army?

    Prophetic Word: Preparing for God's World War 3

    God is searching for soldiers of the cross who are willing to volunteer for His offensive army.

  • Cindy Jacobs

    2017: Year of the Breakthrough

    "There will be a significant increase in miracles and signs and wonders."

  • Foot washing

    Shaking the Gates of Hell With a Basin of Water and a Towel

    "When I saw His foot, I knew He had come to take back territory the enemy had stolen from His ...

  • Growing relationship

    2017 Prophetic Word: The Supernatural Key to Growing Your Relationship With God

    It's vital that we understand what comes from God and what comes from the devil.

  • Marriage man and woman

    Why Marriage Is Not Just Between a Man and a Woman

    Marriage is a miracle. Let us treat it like one.

  • Continue Your Journey with the Holy Spirit

    Continue Your Journey with the Holy Spirit

    Follow God on the most fulfilling journey of your life with Encounter the Holy Spirit! Break away from past hurts and press into the One who wants a personal encounter with you.

  • Dream the Unimaginable In His Presence

    Dream the Unimaginable In His Presence

    Reach your full potential and be led by His Spirit. In His Presence takes you to a deeper understanding of who God is and how he communicates with us.

  • Set Your Spirit on Fire

    Set Your Spirit on Fire

    Receive the power and gifts that come through the Holy Spirit Baptism. Don’t go empty-handed; accept all that He has for you! His power is available to those who ask.

  • Put on the Full Armor of God

    Put on the Full Armor of God

    Break every stronghold with the power of the Holy Spirit. Use the power of your tongue to declare and decree the Word of God. Witness heaven move on your behalf.

Use Desktop Layout
Charisma Magazine — Empowering believers for life in the Spirit