Strang Report, by Steve Strang, Founder of Charisma magazine

 
Want to receive The Strang Report by email? Sign up here

Technology is amazing, and I sometimes marvel at the way I can Google a subject and in seconds have thousands of possibilities. Initiating a Google search often takes less time than it does for me to open a Word document on my own computer.

One of the most interesting aspects of technology is viral marketing. This phrase refers to the spreading of information through the Internet almost as a virus spreads, passing from person to person without any seeming pattern.

In the old days we would have called this "word of mouth." Anyone who is in marketing knows that it is the best form of advertising. For example, most of the books I personally read are those that are recommended to me by someone whose opinion I trust.

{youtubejw width="250" height="200"}txqiwrbYGrs{/youtubejw}

We've seen an example of viral marketing up-close-and-personal this week with the phenomenal response to a video called "David after Dentist." It was shot by David's dad, David DeVore, the husband of Tessie DeVore, who is the executive vice president of our Book Group and who has worked with me for 16 years. I've known Tessie and her husband, David, since before they were married, and of course I've known their son David and his younger brother Will since they were each born.

Last May little David had to have a tooth surgically removed at the dentist. He was afraid of the experience, so his dad suggested that he videotape the entire day's events with his new Flip video camera. After the procedure, when little David was seated in the car for the ride home, he was still woozy from the anesthesia.

The clip of his reactions to the medication is very funny. David, his dad, showed it to me and my wife as well as a few other friends, and we thought it was humorous. But I'll admit it never occurred to me that the video might become an Internet phenomenon.

As time passed David, the father, put it on his Facebook page and tried to send it to a few friends. Not all of his friends and family are on Facebook, so he decided to put it on YouTube to make it easier to share the link. He posted it on Friday, January 30, with no idea that it would take off. He did no promotion or e-mail blast to let anyone know the video was there; all he did was put it on the site.

Within three days after it was posted on YouTube the number of hits on the video had risen to a quarter of a million. Within a day or two after that the number was up to a million. As I write this, it's nearing nine million.

In addition to the YouTube hits, the video has received a write-up in the Wall Street Journal, Time magazine and the Gainesville Sun. It has also been aired on TV on The O'Reilly Factor, VH1, Fox News, CNN, E! and a number of local shows as well as on the radio. Tonight it will be on Inside Edition.

I've included links for anyone who is interested in this phenomenon.

In light of the example of David's video, I'm wondering how I can get some viral marketing going on the Strang Report. Currently I have 15,280 subscribers, and I would like to double that number in the next 90 days. Will you help me create a buzz and expand my list by e-mailing it to people you know? Also, give me your feedback about things you'd like me to cover and let me know whether you like the blog or not.

Please leave your comments, and thank you for helping me invite new people to read my report.

Steve Strang is founder and publisher of Charisma.

Best Magazine Deal. Subscribe now and get 3 magazines for the price of 1. Get Charisma, SpiritLed Woman and Ministry Today, all for $24. YES - I want this deal!

3 Reasons Why you should read Life in the Spirit. 1) Get to know the Holy Spirit. 2) Learn to enter God's presence 3) Hear God's voice clearly! Click Here to draw closer to God!

Did you enjoy this blog? Click here to receive it by email.

Your Turn

Comment Guidelines
View/Add Comments
  • Roadblock

    6 Roadblocks That Will Stop Your Spiritual Growth

    God wants you to grow in your faith, but many of us get stuck along the way.

  • 2017 is the year that swords will clash.

    Prophetic Word: 2017 Will Bring a Clashing of Heaven and Hell

    "This is a time to cross over and not pull back."

  • Inner Healing Is the Fruit of the Spirit

    Inner Healing Is the Fruit of the Spirit

    I have been puzzled about the subject of inner healing for some time.

  • The devil will try to silence you in any way he can. Don't give him the satisfaction.

    Satan's 2 Most Potent Lies to Render You Ineffective

    There's something in you so powerful that Satan doesn't want it out. Kyle Winkler reveals ...

  • Are you willing to volunteer for God's offensive army?

    Prophetic Word: Preparing for God's World War 3

    God is searching for soldiers of the cross who are willing to volunteer for His offensive army.

  • Cindy Jacobs

    2017: Year of the Breakthrough

    "There will be a significant increase in miracles and signs and wonders."

  • Foot washing

    Shaking the Gates of Hell With a Basin of Water and a Towel

    "When I saw His foot, I knew He had come to take back territory the enemy had stolen from His ...

  • Growing relationship

    2017 Prophetic Word: The Supernatural Key to Growing Your Relationship With God

    It's vital that we understand what comes from God and what comes from the devil.

  • Marriage man and woman

    Why Marriage Is Not Just Between a Man and a Woman

    Marriage is a miracle. Let us treat it like one.

  • Continue Your Journey with the Holy Spirit

    Continue Your Journey with the Holy Spirit

    Follow God on the most fulfilling journey of your life with Encounter the Holy Spirit! Break away from past hurts and press into the One who wants a personal encounter with you.

  • Dream the Unimaginable In His Presence

    Dream the Unimaginable In His Presence

    Reach your full potential and be led by His Spirit. In His Presence takes you to a deeper understanding of who God is and how he communicates with us.

  • Set Your Spirit on Fire

    Set Your Spirit on Fire

    Receive the power and gifts that come through the Holy Spirit Baptism. Don’t go empty-handed; accept all that He has for you! His power is available to those who ask.

  • Put on the Full Armor of God

    Put on the Full Armor of God

    Break every stronghold with the power of the Holy Spirit. Use the power of your tongue to declare and decree the Word of God. Witness heaven move on your behalf.

Use Desktop Layout
Charisma Magazine — Empowering believers for life in the Spirit