Strang Report, by Steve Strang, Founder of Charisma magazine

Want to receive The Strang Report by email? Sign up here

Technology is amazing, and I sometimes marvel at the way I can Google a subject and in seconds have thousands of possibilities. Initiating a Google search often takes less time than it does for me to open a Word document on my own computer.

One of the most interesting aspects of technology is viral marketing. This phrase refers to the spreading of information through the Internet almost as a virus spreads, passing from person to person without any seeming pattern.

In the old days we would have called this "word of mouth." Anyone who is in marketing knows that it is the best form of advertising. For example, most of the books I personally read are those that are recommended to me by someone whose opinion I trust.

{youtubejw width="250" height="200"}txqiwrbYGrs{/youtubejw}

We've seen an example of viral marketing up-close-and-personal this week with the phenomenal response to a video called "David after Dentist." It was shot by David's dad, David DeVore, the husband of Tessie DeVore, who is the executive vice president of our Book Group and who has worked with me for 16 years. I've known Tessie and her husband, David, since before they were married, and of course I've known their son David and his younger brother Will since they were each born.

Last May little David had to have a tooth surgically removed at the dentist. He was afraid of the experience, so his dad suggested that he videotape the entire day's events with his new Flip video camera. After the procedure, when little David was seated in the car for the ride home, he was still woozy from the anesthesia.

The clip of his reactions to the medication is very funny. David, his dad, showed it to me and my wife as well as a few other friends, and we thought it was humorous. But I'll admit it never occurred to me that the video might become an Internet phenomenon.

As time passed David, the father, put it on his Facebook page and tried to send it to a few friends. Not all of his friends and family are on Facebook, so he decided to put it on YouTube to make it easier to share the link. He posted it on Friday, January 30, with no idea that it would take off. He did no promotion or e-mail blast to let anyone know the video was there; all he did was put it on the site.

Within three days after it was posted on YouTube the number of hits on the video had risen to a quarter of a million. Within a day or two after that the number was up to a million. As I write this, it's nearing nine million.

In addition to the YouTube hits, the video has received a write-up in the Wall Street Journal, Time magazine and the Gainesville Sun. It has also been aired on TV on The O'Reilly Factor, VH1, Fox News, CNN, E! and a number of local shows as well as on the radio. Tonight it will be on Inside Edition.

I've included links for anyone who is interested in this phenomenon.

In light of the example of David's video, I'm wondering how I can get some viral marketing going on the Strang Report. Currently I have 15,280 subscribers, and I would like to double that number in the next 90 days. Will you help me create a buzz and expand my list by e-mailing it to people you know? Also, give me your feedback about things you'd like me to cover and let me know whether you like the blog or not.

Please leave your comments, and thank you for helping me invite new people to read my report.

Steve Strang is founder and publisher of Charisma.

Draw closer to God. Experience the presence of the Holy Spirit every month as you read Charisma magazine. Sign up now to get Charisma for as low as $1 per issue.

Get to know the Holy Spirit and how to interact with Him on a daily basis. Learn to enter God's presence and hear His voice clearly for yourself! Go deeper in your faith with Life in the Spirit and change your life and destiny. Are you ready to start your journey?

Did you enjoy this blog? Click here to receive it by email.

Your Turn

Comment Guidelines
View/Add Comments
  • Hillary Clinton

    What if Hillary Clinton Wins the White House?

    Polls have Mrs. Clinton leading by 11 points. The church must be prepared.

  • Holy Spirit prophetic

    7 Ways to Cultivate Sensitivity to the Holy Spirit

    Too many of God's people are led by fear, doubt, man-pleasing, presumption, assumption, idols ...

  • Jezebel puppets

    10 Ways to Spot Jezebel's Spiritually Slick Undercover Con Artists

    It's time to stop tolerating Jezebel in all its many manifestations.

  • Highway exit signs

    Prophetic Word: Watch for the Exit Signs to Light Up This Season

    Don't be afraid to get your hands dirty in the harvest fields. The "barnyard anointing" ...

  • Lance Wallnau

    Lance Wallnau Is on Fire and on Target With His Insights on the Culture and This Election

    I'm sickened by the self-righteous, weak-kneed "evangelicals" who want to be liked by ...

  • In October, many things will be realigned in your life, including your vision.

    5 Prophetic Revelations About God's October Surprise

    "The winds of apostolic change are blowing across the land and realigning you."

  • Step into the rhythm of the Holy Spirit to find abundant life.

    Why Many Christians Never Taste the Abundant Life Jesus Promised

    Joyce lost 90 lbs. without dieting after the Holy Spirit revealed this strategy for wholeness.

  • London landing

    Urgent Prophecy: London Is the Landing Page

    The Lord continued to give me downloads about the deeper meaning and even strategy for the ...

  • Continue Your Journey with the Holy Spirit

    Continue Your Journey with the Holy Spirit

    Follow God on the most fulfilling journey of your life with Encounter the Holy Spirit! Break away from past hurts and press into the One who wants a personal encounter with you.

  • Dream the Unimaginable In His Presence

    Dream the Unimaginable In His Presence

    Reach your full potential and be led by His Spirit. In His Presence takes you to a deeper understanding of who God is and how he communicates with us.

  • Set Your Spirit on Fire

    Set Your Spirit on Fire

    Receive the power and gifts that come through the Holy Spirit Baptism. Don’t go empty-handed; accept all that He has for you! His power is available to those who ask.

  • Put on the Full Armor of God

    Put on the Full Armor of God

    Break every stronghold with the power of the Holy Spirit. Use the power of your tongue to declare and decree the Word of God. Witness heaven move on your behalf.

Use Desktop Layout
Charisma Magazine — Empowering believers for life in the Spirit