Right before Christmas my wife and I took our youngest daughter out to dinner to celebrate her grades from her third semester in college. When we got home I sent out a tweet about the dinner, and mentioned the name of the restaurant. (Hint: It’s a popular national chain that serves Italian food—and it has the best bread sticks in the world.)
I didn’t think anything about the tweet. I was just sharing personal news about Charlotte’s accomplishments. But the next morning I got a private message from the restaurant, thanking me for the “advertising” and informing me that they were sending me a $100 gift card. read more
